Riding the Storm
Have you checked out our Knowledge Center?
It’s located here:
http://www.musestorm.com/knowledge
Inside you’ll find original thought leadership pieces we’ve authored on best practices in fielding campaigns based on widgets and social applications, articles published elsewhere on the web, as well as presentations we’ve given at various tradeshows and the like from our channel on Slideshare.
The 5 most recent additions to the knowledge center are these:
Practical Content Necessary For Mobile Phone User Satisfaction
A recent study by the AKQA’s Research & Insights department in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. Many of us here at MuseStorm came to the widget world with previous experience in mobile. So this kind of finding is not new to us. For years now, we’ve watched as many otherwise smart companies pursue mobile in the wrong way, by either building a WAP site that is every mobile phone can access but that has poor usability for all -or- by spending too much on custom mobile development before…
Study: Cross platform advertising multiplies sales; same will hold true for widgets we believe
Advertising campaigns that use a number of different media platforms increase not only their reach but also the likelihood that consumers will actually buy the product or service, according to a new study from Integrated Media Measurement. “Until now, the value of a multiplatform advertising campaign was thought to be just an increase in reach,” said Amanda Welsh, head of research for Integrated Media. “But the impact of advertising on multiple platforms on conversion and getting consumers to engage in the target behavior is potentially more important. You can read about the study here or get the complete report…
Study: PCs Steal TV’s ‘Share of Screen’
When thinking about video, think horizontally about how the media is consumed - on television, on the computer at various sites and inside of widgets, on mobile phones (likewise), versus vertically by technology. This lesson was underlined by recent market research coming out of Ipsos that points out that consumers are watching more video online and - as they do so - consumption on TV tends to drop.
People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream and download…
Widget Web Expo recap
I had a blast at the recent Widget Web Expo in New York. The show was smaller than some I’ve been to lately, most likely because corporations are cutting travel budgets in response to a tighter economy. Still the people who came to the show were there to learn more about widgets and social applications and those that I talked to felt like they walked away from the show with actionable knowledge they could use. Sessions that were particularly popular were Josh Bernoff’s from Forrester Research and Linda Abraham’s from Comscore, both of which were very data rich.
…
We’re in New York at Widget Web Expo
I’m here in New York speaking at Widget Web Expo, the conference formerly known as Widgety Goodness, in Brooklyn. I’ll be speaking on the goodness of Widget Platforms on Monday from 12:15 to 1:00 and then again on Tuesday from 5:00 to 5:45 on the Top 10 Widget Mistakes in a Hands On Session. The show is only a hop-skip and a quick subway ride from Manhattan at the Brooklyn Marriott on Adams Street. Highly recommended. Hope to see you there!
iPhone fever here at MuseStorm
Yes, I know it’s a tad early for iPhone fever. (Although we do hear rumors that people are lined up in front of the Apple Store in New York - for no apparent reason!). Here at MuseStorm, we recently announced that we extended our Engagement Platform to include support for the iPhone as a core part of the platform. We made the announcement on June 3rd but really it is the culmination of 3 years of work building out a cross-platform widget strategy. Today, MuseStorm is the only player in the widget category with a platform that supports all 5…
Video walk through now available
You can check it out here:
http://www.musestorm.com/demo/overview
Enjoy!
Nice analysis of the latest social numbers
Over on Caroline McCarthy’s blog “The Social” ... a relatively new blog on social networking that is part of C|NET and looks to be a promising resource on social networking.
Here’s the key chart - courtesy of Neilsen:
Here’s Caroline’s analysis:
The April 2008 iteration of those numbers that Nielsen releases each month about social-networking site activity indicate that growth on News Corp.’s MySpace continues to slow, and that kiddie virtual world Club Penguin--acquired by Disney last year for $350 million--is just about static.
The Nielsen numbers, which…
MySpace moves to limit spammy applications … just like Facebook did
MySpace may once again start to take action against third party applications that disrupt the user experience (or their revenue streams), it seems. Back before MySpace Platform this was limited to the occasional widget provider that got out of line. But third parties now have a broad arsenal of features to attack users and get additional installations and clicks. Messaging users is among the most effective, and most annoying.
Cofounder Tom Anderson is making a rare blogging appearance on the MySpace Developer blog this evening - outlining changes to their developer guidelines regarding how third party applications can…