Riding the Storm
Announcing Yahoo! Widgets Support
Today we are announcing support for Yahoo! Widgets 
Yahoo! has just released version 4.5 of their popular widget engine (originally called Konfabulator) and one of their greatest improvements is the ability to run HTML and Flash, which means web widgets created on the MuseStorm platform can run on desktops running the Yahoo! Widget engine.
As always, MuseStorm is committed to supporting all widget formats and distribution channels that are relevant for our customers, and this latest announcement underscores our commitment.
Next week, at the Widgety Goodness conference in the UK, we will be making another very exciting announcement (actually, more then one...), so stay tuned!
CBS Mobile Launches Widget To Promote New Animated Series
CBS Mobile has launched a widget to promote their new mobile animated series: Danny Bonaduce Life Coach. The widget utilizes the MuseStorm Content Engagement Platform, is very interactive and multi-dimensional.
The show is really funny (check out the episode where Danny gives Britney Spears advice) and the widget follows suit. You can see the widget here, and learn more about Danny Bonaduce here.
Or check out his crazy “Bonaduce Merchandise” (?) website. Funny.
MuseStorm To Sponsor Widgety Goodness Conference
We are glad to announce that MuseStorm will be sponsoring the first European Widget conference, Widgety Goodness in the UK in December. MuseStorm CEO, Ori Soen, will be speaking at the event and will share real case studies and success stories with the audience. MuseStorm will also be making an exciting announcement during the conference, so don’t miss it!
When
Thursday December 6th 2007 * Corn Exchange, Brighton
Title
Widgets, gadgets, platforms, OpenSocial and the social graph
Description
Widgety Goodness will look at one of the key emerging online trends: the widgetization of content for social networks. Widgets offer huge potential as carriers of marketing, brand and advertising messages into social networks. Successful widgets are viral in nature can distribute your content or marketing message across the internet. This one day conference will inform and inspire you, giving you a thorough understanding of the opportunities in the widgetsphere and how to leverage them.
Our aim is to answer four questions:
- what role do widgets play in online strategy
- what tools are available for the development and distribution of widgets
- what destinations do widgets go to and how do I get them there
- how do I track and analyse widgets once they have left home
Speakers
Our speakers, from top level agency, widget tool and social network companies are at the leading edge of working with this dynamic space. This one day conference is aimed at professionals in the marketing, brand, media and advertising industries. It will pose and attempt to answer some of the key questions around widgets and offer you the opportunity to meet and network with many of your peers engaging with this space.
Who Should Attend
Marketing, Advertising & Communications professionals
Directors & Heads of E-Commerce/Interactive Marketing
Marketing & New Media managers
Strategists/Analysts/Consultants (working in the online space)
Startup Founders & Entrepreneurs (with widget tools or widget based strategies)
Conference Host
Ivan Pope , founder of Snipperoo, widget blogger and internet visionary.
Def Jam Records launches MuseStorm widget to promote new album
Def Jam Records and Universal Music have launched a widget for singer-songwriter The Dream using the MuseStorm Content Engagement Platform.
You can read more about it and see the live widget here.
The Dream’s MySpace page is here.
MuseStorm Update
It’s been a long time since we last updated the blog, with so many developments that it’s hard to keep track.
Here are some major milestones from the last few months:
- In June we completed a round of financing from Elron
- In September we launched the most advanced widget syndication solution anywhere, the MuseStorm Content Engagement Platform, at the DEMOfall 2007 conference. You can read more about the platform here.
- At the beginning of November we were one of a small number of companies that worked with Google on the Google OpenSocial launch, working with Universal Music to create an OpenSocial application for Jimi Hendrix. You can see it in action here.
We are about to announce a number of very exciting announcements in the coming weeks, so stay tuned!
P.S. we plan to update the blog regularly from now on