Riding the Storm
Have you checked out our Knowledge Center?
It’s located here:
http://www.musestorm.com/knowledge
Inside you’ll find original thought leadership pieces we’ve authored on best practices in fielding campaigns based on widgets and social applications, articles published elsewhere on the web, as well as presentations we’ve given at various tradeshows and the like from our channel on Slideshare.
The 5 most recent additions to the knowledge center are these:
- Viral Marketing for the Real World
Good introduction to viral marketing, particularly for marketers that aren’t aware they can exploit these principles to improve their marketing ROI. Highlights the amplification effect of even minor virality on boosting the effectiveness of a marketing spend. It focuses on a “big seed marketing” approach. For example, if you have a viral coefficient of .7, each person you acquire through advertising actually results in 3.5 new people. This amplification effect can dramatically improve the ROI of your campaign based on widgets or social applications. - Engagement Defined
Underlines the importance of defining engagement based on behavioral metrics as we do here at MuseStorm versus as a ‘positive brand impression’ an entirely too soft and fuzzy definition that is being proslytized by the Advertising Research Foundation (ARF). - 9 Widget Myths Debunked
Although the industry is gaining a greater understanding of widgets, some remaining misconceptions are preventing marketers from taking full advantage of their power. Take a look at the top myths, and the truths behind them - Rethinking Click Throughs in the Context of Widgets and Social Applications
When thinking about widgets you have to ask yourself - do you even want click throughs to be the goal? It all depends on the environment where your widget will appear. Many of our clients deploy their widgets as social applications on sites such as Facebook, Bebo, and MySpace, sites where end users tend to spend a lot of their time catching up with friends, playing multi-user games, and generally hanging out in the digital sense of the term. In these environments, click throughs should not be the goal. Instead, use engagement as the appropriate metric and unit of analysis to judge effectiveness. - Widgets and Social Applications: The Rules of Engagement
The importance of using analytics to drive engagement with your widget or social application
Practical Content Necessary For Mobile Phone User Satisfaction
A recent study by the AKQA’s Research & Insights department in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. Many of us here at MuseStorm came to the widget world with previous experience in mobile. So this kind of finding is not new to us. For years now, we’ve watched as many otherwise smart companies pursue mobile in the wrong way, by either building a WAP site that is every mobile phone can access but that has poor usability for all -or- by spending too much on custom mobile development before fully understanding what kind of content is engaging to their audience while using a mobile phone. Mobile can be a great marketing vehicle so long as you have the kind of practical content that consumers want and need while mobile. MuseStorm offers professionals marketers - including agencies, brand marketers, and entertainment companies - the opportunity to create widgets and social applications for the widest variety of social and viral environment, including mobile phones such as the iPhone. Our solution provides a low-cost, highly measurable way for companies to test, learn, and build on what they learn as they distribute their brand assets all over the desktop and mobile web.
Source
Study sponsored by .mobi and AKQA