Riding the Storm
The Future of the Web
Steve Rubel has an excellent short post about the future of the web. Here’s the last paragraph:
“...But everyone - including marketers - will need to think of their online brands not as sites but as portable services that can go anywhere and everywhere the consumer wants. Without such appendages, no brand will ever be able to break through the online clutter such unlimited choice offers.”
MuseStorm’s vision exactly.
For marketers our advice is simple: think of your brand message as a web service, and let it spread.
Read the full post here.
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