Riding the Storm
Distributed media … it’s the new black
According to brand marketers (blue) and agency leaders/publishers (white), the new black in interactive media is distributed media like widgets. Results come from a study fielded to attendees at the 2008 iMedia Brand Summit in Coconut Point, Fla.
Widgets are one of the fastest, easiest, and least expensive way to pick up your brand and distribute it across the web. More and more marketers are finding that if you build a dynamite website, people will not necessarily come and that instead, you must bring your content to where your customers spend time online, be it on sites like Facebook, Bebo, MySpace, YouTube, blogs, or other special interest sites.
Source
iMedia Connection
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