Riding the Storm
iPhone fever here at MuseStorm
Yes, I know it’s a tad early for iPhone fever. (Although we do hear rumors that people are lined up in front of the Apple Store in New York - for no apparent reason!). Here at MuseStorm, we recently announced that we extended our Engagement Platform to include support for the iPhone as a core part of the platform. We made the announcement on June 3rd but really it is the culmination of 3 years of work building out a cross-platform widget strategy. Today, MuseStorm is the only player in the widget category with a platform that supports all 5 types of widgets popular with customers today:
Here’s just some of the nice things people have been saying in response to this announcement:
Musestorm raised the game and it should be enough to play against the recent Clearspring Update that aims to fight not only to musestorm but everyone in the widgetsphere...Now the ball is the court of the rest of the Big players. now we only need to wait for Widgetbox, Gigya and SpringWidgets response to all this new development in the widget market. Whatever happens. i will sure remember may as the month that changed Boosted the prospects of the widget market yet again.
— WidgetLabs, May 23, 2008
The small screens of mobile devices are blurring the lines between webpages and widgets. So it should come as no surprise that MuseStorm, hitherto a platform for developing widgets for syndication across the web and onto desktops, is coming out with a tool for making iPhone-ready websites. ... The creation of MuseStorm widgets for the iPhone consists of the same PowerPoint-like interface users have come to expect. ... Consumer-oriented alternatives to MuseStorm include WidgetBox, Wix, and Sprout (although good luck getting the latter two working on the iPhone; they’re based entirely in Flash).
— TechCrunch, May 19, 2008
The widgets clearly are coming to phones across multiple operating systems. Today, online social app platform MuseStorm announced an extension to its Widget Studio that quickly develops widgets for the iPhone. CEO Ori Soen tells me that brand marketers, agencies, and media clients have been pressing for tools that port widgets to the phone, specifically the iPhone. Publishers can use the same tools that also produce their Facebook and Bebo apps and save it as an iPhone app. Soen tells me that one retailer will be rolling out a cross-platform widget campaign that will distribute tips and how-to videos.
The strength of using a consistent widget platform on mobile is measurability. You can track distribution and engagement, sharing, page impressions, stream usage, etc. Soen says that media companies like CBS are using their daily metrics to adjust programming and update content.
— Mobile Insider, June 3, 2008
A lot of kids are going to get this phone. Kids do a lot of [’blind’] texting on their phones” without looking at the screen, sometimes while they’re driving, Enderle said. “With a touch screen phone, you have to look at the screen.”
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