Riding the Storm
MySpace Developer Platform Offers More Sophistication
Jim Benedetto, VP of Technology at MySpace, outlined the work-in-progress MySpace Development Platform (MDA) yesterday at the Graphing Social Platform conference.
One specific detail in the presentation has caught my attention: “User homepage surface”. Most social networks provide two “surfaces”, profile and canvas. Both of these are public and can be viewed by all users who view a user’s social networking page.
The user homepage surface, on the other hand is a private application surface that only the owner of the profile has access to. This allows applications to present the user with private data when accessed by the owner of the page, while presenting public data on the profile and canvas pages.
This more sophisticated approach will resonate well with companies looking to build long-lasting relations with end users on MySpace. By allowing the application to present private information, stronger personalization can be facilitated, driving engagement and commitment.
You can read more about the presentation here.
Off-topic or inappropriate comments will be edited or deleted. Email addresses will never be published. Thanks.