Riding the Storm
On the Significance of Social Applications for Social Networks
Silicon Alley Insider posted about the February Social Networking stats from ComScore today.
The big news: Facebook now has more unique users worldwide then MySpace. This is truly amazing, considering that a year ago MySpace had 4 times the users!
What caused this tremendous growth over the past 12 months? Facebook’s opening of the platform for 3rd party applications - social applications. These applications spurred huge growth through enabling users to really interact with their friends on Facebook, making Facebook a unique network, one worth while joining and participating in.
Nothing demonstrates the power of social applications and taking advantage of the full power of the platform (the social network) more then these stats. For marketers and advertisers, this is a wake call: if you are planing to engage with your audience on Facebook (or any other open social network like Bebo and Hi5), you better utilize the full power the platform has to offer. Those who resort to using the same old Flash-based widgets will see dismal results and miss out on the opportunity to really connect with their users.
Hi5 started out with lot of promises and i thought they would be a good competitor of rmyscape. i joned hi5 and got a few friends but i like myspace better as it is lot more user friendly. but among all, facebook is the best friends network
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