Riding the Storm
Practical Content Necessary For Mobile Phone User Satisfaction
A recent study by the AKQA’s Research & Insights department in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. Many of us here at MuseStorm came to the widget world with previous experience in mobile. So this kind of finding is not new to us. For years now, we’ve watched as many otherwise smart companies pursue mobile in the wrong way, by either building a WAP site that is every mobile phone can access but that has poor usability for all -or- by spending too much on custom mobile development before fully understanding what kind of content is engaging to their audience while using a mobile phone. Mobile can be a great marketing vehicle so long as you have the kind of practical content that consumers want and need while mobile. MuseStorm offers professionals marketers - including agencies, brand marketers, and entertainment companies - the opportunity to create widgets and social applications for the widest variety of social and viral environment, including mobile phones such as the iPhone. Our solution provides a low-cost, highly measurable way for companies to test, learn, and build on what they learn as they distribute their brand assets all over the desktop and mobile web.
Source
Study sponsored by .mobi and AKQA
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