Riding the Storm
Viral loops
Great article over on Andrew Chan’s blog defining viral loops. Viral loops are hot right now, thanks to a recent Fast Company article featuring Gina Bianchini, CEO of Ning, on the cover. We love the concept behind Ning (80,000 social networks, 80,000 opportunities to place our widgets!) but many of the networks are small and self contained, which makes them less than ideal for marketing widgets, where the idea is to spread them far and wide and for that you need the depth of Facebook, MySpace, Bebo, or at least Dogster. If you don’t have the patience to read through the article at Fast Company, Andrew’s article is on point and a remarkable fast read.
Relevant Links
Fast Company article
Andrew Chan’s post on viral loops