Management


Ori Soen, Founder & CEO
Ori Soen founded MuseStorm in 2005. Apart from managing day-to-day operations, as CEO, he is focused on business development, sales, and building customer acceptance for MuseStorm as the professional way to widget.  A serial entrepreneur, prior to co-founding MuseStorm, Mr. Soen held executive positions at Mercury Interactive before and after its acquisition by HP.  Prior to that, he was involved in building two mobile companies:  Followap (acquired by NeuStar) and MobileSpear.  Ori holds degrees in Computer Science and Business from Hebrew University. A citizen of Israel, he now makes his home in Sunnyvale, CA with his wife and two daughters.

Yishay Schwerd, Founder & VP of Engineering
Yishay Schwerd co-founded MuseStorm in 2005 and today is responsible for providing leadership to the R&D and global operations teams based in Tel Aviv, Israel and for coordinating product development with the customer-facing teams in Sunnyvale, CA.  Yishay has over 14 years of experience as a software engineer, manager and executive.  Most recently, Yishay served as Director of R&D to Starhome, a subsidiary of Comverse (Nasdaq:CMVT). As part of this, he led development of telephony infrastructure products, giving him expertise in developing infrastructure products that are enterprise ready, robust, redundant, and scalable to millions of users.  Prior to Starhome, Mr. Schwerd held executive roles at Elron Telesoft and at Phonetic Systems, now a division of Nuance (Nasdaq: NUAN), the leader in voice-recognition technology. Yishay has been developing software since the tender age of 9.  He holds degrees in Law and Economics from Tel Aviv University.

Marcia Kadanoff, VP of Marketing
Marcia Kadanoff joined MuseStorm in 2008 as VP of Marketing from Mobio, a maker of mobile applications.  Previously, she served as the CEO to Firewhite, an early-stage mobile infrastructure company and as CMO to Everypath, an early entrant in the race to make infrastructure for the mobile web. Prior to Everypath, Marcia served as CMO to IQ Commerce (sales promotion), and was VP of Marketing at Flycast (web banner advertising). She co-founded Miller/Kadanoff Direct & Interactive, and built this agency into a $20M business prior to selling it to IPG. Marcia got her early training in marketing at The Clorox Company, Apple Computer, and Sun Microsystems. An early adopter of web blogging for corporate collaboration as well as wireless data, Marcia has been profiled on the NBC Nightly News and in BusinessWeek and Mobile Computing magazines. Marcia is a frequent speaker at national venues including American Marketing Association, Ad:Tech, the Direct Marketing Association. She is a graduate of Stanford University (MBA) and Harvard (BA).