Featured Widget

Megadeth


Produced by Image Entertainment



Anatomy of this Widget

What makes this widget work so well for Megadeth?  If you are unfamiliar with Megadeth ... this heavy metal band was founded in 1983 by Dave Mustaine after his departure from Metallica and subsequently has released eleven studio albums, six live albums, two EPs, and two compilations.  DVDs of Megadeth concerts are sold exclusively through Image Entertainment, which worked with MuseStorm to develop and execute this stunning widget for placement on MySpace and in other viral environments. 

Widgets for entertainment brands in general and bands in particular are nothing new ... in fact mosts of the widgets in this genre look exactly the same.  A black box enclosing a square box representing cover art from the CD.  But from eye tracking studies we know that end users quickly habituate to regular shapes and sizes like this, making it imperative that you craft your widgets to break out of the box.

This widget breaks out with a unique shape, its use of transparencies, and reflections.  Notice also how this widget merchandises exclusive content you can’t get anywhere else—a great way to get people to post your widget and encourage viral activity through sharing and tell a friend behavior.

Relevant Links
Top 6 Widget Mistakes
Viral Velocity Defined