Introducing the MuseStorm Engagement Platform

Our service runs on the MuseStorm Engagement Platform.  Inside you’ll find not only the MuseStorm Widget Studio but also modules for Total Analytics and for Intelligent Delivery.  The MuseStorm Engagement Platform is mature technology that has been tested on live deployments with agencies, brand marketers, and entertainment companies.  The platform itself meets or exceeds Enterprise Standards for reliability and scalability. So you can trust MuseStorm to run your next campaign, whether you expect to reach 1 million users or 100 million users.

Widget Studio
Complete control over widget content without having to make major investments of time or money. Makes it quick and easy to create and modify interactive multi-format rich media widgets and social applications for maximum audience impact.

Intelligent Delivery
Distribute engaging content to the appropriate audiences in the ideal formats and locations for their lifestyles and behaviors. Deliver and seamlessly integrate widgets with social networking sites, blogs, or web pages, all with a single click, for optimal reach and user experience.

Total Analytics
Go beyond distribution metrics (impressions, page views) to get the data you really need to understand how consumers are interacting with your widget or social application.  So you know how to tune your content in response as needed to maintain the viral velocity of your campaign and avoid wear out.

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What the Pros Know
Some [widget] vendors seem to make their money by providing professional services to produce the widget.  But isn’t that where you want to add the most value as an agency or brand marketer?  Others focus more on providing the technology to host the widget, serving it, and for real-time metrics and analytics.  Companies like MuseStorm [and others] will thrive and prosper for the same reason that Omniture thrives.  They fill a real market need.