Total Analytics

When you sign up for the MuseStorm service, part of what you get is Total Analytics, a module built into the MuseStorm Engagement Platform.  Total Analytics goes beyond distribution metrics to provide metrics on how consumers are interacting with your widget or social application.

What the Pros Know
Any widget company should be able to provide you with distribution analytics—numbers on page views and impressions served by domain.  But this data is insufficient for making smart business decisions ... because it fails to get at consumer behavior.  We’ve found we need a deeper understanding of how consumers are interacting with your widget.  And for that you need interactive metrics— for visibility into where and how your widgets are being used.  We use the data [MuseStorm provides] on a weekly basis to optimize all facets of our widgets, from content, format, functionality, to distribution.

Distribution Metrics
MuseStorm Total Analytics presents in-depth distribution metrics and performance comparisons in an intuitive, at-a-glance format. You can access detailed data on geographical distribution of your widgets and social applications, the top Web sites hosting your widgets, daily changes in the top-level domains hosting your widget, impressions and users per day and per hour, and comparative performance on a variety of social networking sites. Using the MuseStorm Total Analytics dashboard, you can monitor viral distribution of your widgets and applications and gain new insight into the best methods of maximizing reach to your target audience.

Click here to see a sample Distribution Metrics dashboard.

Interaction Metrics
MuseStorm Total Analytics are breaking new ground by giving you access to detailed user interaction metrics never before available. You can measure audience behavior at a granular level, including video and audio playback, rollovers, and clickthroughs, to evaluate the level of audience engagement and the effectiveness of your calls to action. And, because the MuseStorm Widget Studio makes it easy to modify your widgets and social applications after distribution, you can respond to interaction metrics in real time by modifying your message or refreshing your content.

MuseStorm’s interaction metrics allow marketers to realize the vast potential of widgets and social applications to better understand the mindset and behavior of online audiences. In addition, they serve as an invaluable tool for marketers interested in leveraging widgets and social applications as iterative marketing tools. Audience response metrics that used to require weeks and months can now be gathered in real time, and the effects of message modifications can be evaluated almost instantly.

Click here here to see a sample Interaction Metrics dashboard.