MuseStorm At A Glance

Overview
Widgets have emerged as the best thing to happen to the web since the invention of search-engine marketing.  Small in size, widgets are a way for companies to make their brands available to consumers in a convenient “to go” size.  Consumers place the widget on their blog or profile page; distribution is achieved through a combination of viral mechanisms (on social networking sites, across the blogosphere) and paid media (placement of the widget as a rich-media ad unit).  Comscore estimates that as of 2007 some 77% of Internet users have been exposed to widgets ... although how many of these users have one or more widget installed on their profile pages on sites such as Facebook or MySpace is not known.

In their early days, widgets were produced by consumers as little more than the web equivalent of bumper stickers.  Today widgets are produced by professional marketers to function as social applications with support for two-way interactions with friends on the various social networks.  Likewise, ecommerce, lead generation, and CRM functionality is also turning up inside today’s professional-grade widgets.  Professional-grade widgets have proven to pack a wallop in terms of their power to engage consumers where they live on the web.  And increasingly consumers live on the various social networking sites and not on portals or search pages as they did in the past. 

About MuseStorm
MuseStorm empowers agencies, brand marketers, and entertainment companies to produce, manage, analyze, and deliver widgets and social applications into social networks and viral environments.  MuseStorm’s groundbreaking Engagement Platform enables companies to develop engaging content once and then deploy that content in multiple ways – as widgets and as social applications – while maximizing the engagement value of the overall campaign.  Widgets and social apps built on the MuseStorm platform include two-way interactivity and analytics as standard features without the need to hire programmers specializing in FBML or OpenSocial.

How We Do It
Our technology advantage is the result of the MuseStorm Engagement Platform.  Inside you’ll find not only the MuseStorm Widget Studio but also modules for Total Analytics and for Intelligent Delivery.  The MuseStorm Engagement Platform is mature technology that has been tested on live deployments with agencies, brand marketers, and entertainment companies.  The platform itself meets or exceeds enterprise standards for reliability and scalability. Agencies and brand marketers trust MuseStorm to run their campaigns based on widgets and social applications with an expected reach of 5 million to 100 million users. 

Business Model
MuseStorm’s business model is similar to rich-media advertising companies in its reliance on a combination of fee income (account services, hosting) and CPMs paid based on campaign reach. Unique to MuseStorm is our campaign-based pricing model which makes it possible for companies to have peace of mind when it comes to budgets, even when the viral marketing campaign exceeds planned objectives.

Key customers include CBS Mobile, DefJam Recording, Disturbing tha Peace, Island Records, Simon & Schuster.

Funding
Founded in 2005, MuseStorm is privately held and has offices in Sunnyvale, CA, and Tel Aviv, Israel.

Executive Team

MuseStorm, the MuseStorm logo, and The professional way to widget and related marks are trademarks of MuseStorm, Inc.  All rights reserved.  FBML stands for Facebook Markup Language and is a trademark of Facebook, Inc.  OpenSocial is an open-standard for the development of social applications for other social networks introduced by Google and supported by Bebo, Friendster, MySpace, and Orkut, among others.  All other trademarks mentioned are marks of the respective companies mentioned.