Press Release


MuseStorm Engagement Platform Adds Support for Bebo Applications


Instant Cross-Platform Widget Updating Capabilities
Enhancements allow customers to spend less time creating and updating widgets, more time on content and engagement

SUNNYVALE, Calif. — April 8, 2008 – MuseStorm, the first and leading platform for widgets and social applications, announced the newest version of its MuseStorm Engagement Platform (MEP) that features two significant platform enhancements: first-ever support for native Bebo applications, and instant, cross-platform widget updating capabilities.  Available now, these enhancements give agencies and brand marketers the ability to take advantage of Bebo’s internationally flavored social networking platform, and its “instant update” capability saves them time and development costs associated with making changes to widgets.

MuseStorm’s most advanced technology yet, the MuseStorm Engagement Platform (MEP) is based on the company’s groundbreaking widget creation, tracking and measurement technology, successfully used by numerous tier-one customers to enhance user interaction.  MuseStorm’s tools are so intuitive that any business can create professional-quality widgets, distribute them across Web, desktop, Facebook and other social media platforms, track them on a daily basis, and easily change widgets to influence user behavior. The platform’s deep analytics capabilities provide unique benefits such as detailed engagement metrics.

The enhanced MEP allows publishers and marketers, for the first time ever, to quickly and easily produce full-fledged, native Bebo applications, without having to use valuable developers’ time or spend money to outsource the work.  In addition, the new platform provides the availability to update widgets simultaneously.  Customers simply makes the changes they wish to a widget, and with a few clicks, those changes will be instantly ported across all platforms – Facebook Bebo, Web, desktop or standalone applications – freeing customers to focus on content, messaging and other critical activities.

“If an agency or brand marketer is thinking about employing a widget for user engagement, MuseStorm’s newest platform is the ideal way to quickly and cost-effectively get in the game,” said Ori Soen, co-founder and chief executive officer of MuseStorm.  “By offering customers a means to quickly and easily create Bebo widgets in addition to a wide range of other applications, as well as the ability to make simultaneous updates to widgets running on Web, desktop, Facebook and other applications, MuseStorm minimizes time spent creating widgets, and optimizes their benefits by letting our customers quickly and completely understand how their widgets are performing.”

The MuseStorm Engagement Platform is an end-to-end solution for widget creation and syndication that features two distinct advantages:  a production studio that allows people without technical capabilities to create widgets, and deep analytics that provide never-before-available widget interaction statistics.  Now producing widgets is as easy as creating a PowerPoint presentation; the tightly integrated platform modules provide unique benefits such as detailed engagement metrics.

About MuseStorm
MuseStorm has pioneered end-to-end enterprise-grade solutions that empower agencies and brand marketers to engage its target audiences through syndication of highly interactive rich media content. MuseStorm’s groundbreaking Engagement Platform removes the complexity from widget authoring, enabling companies to nimbly and inexpensively develop and control intelligent multimedia widgets with integrated advanced functionality, including user interactivity. Founded in 2005, MuseStorm is privately held and has offices in Sunnyvale, CA, and Tel Aviv, Israel. For more information about MuseStorm and the MuseStorm Engagement Platform, please visit http://www.musestorm.com.

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Contact
Krista Van Lewen
CommStrat for MuseStorm

303-963-5530