Press Release


MuseStorm Unveils Enhanced Content Engagement Platform, Adding Support for Facebook and Desktop Applications


MuseStorm DIY Facebook Applications Take Advantage of Facebook’s Social Networking Capabilities to Facilitate Interactions Between Users

SUNNYVALE, Calif., Dec. 6 /PRNewswire/—MuseStorm, an innovator in syndicating rich media content, announced today a new version of its Content Engagement Platform (CEP) that adds support for native Facebook and desktop applications. The platform enhancement will be available to customers on December 9 and exemplifies MuseStorm’s commitment to always providing its customers with the ability to take advantage of the latest technology and most popular platforms as they become available.

“We’ve had terrific results with the Web widget we created with MuseStorm highlighting our authors and their books,” said Sue Fleming, vice president and executive director of online and consumer marketing at Simon & Schuster. “The analytics that MuseStorm provides allowed us to continually make changes and optimize our widget, and now we’re able to use that content to create a similar offering for Facebook and distribute it quickly with minimal development time.”

The MuseStorm CEP is an end-to-end solution for widget creation and syndication. By handling everything from widget and application creation, to distribution, analytics and monetization, the service frees users to focus on creating the content and messages that will resonate with users. The tightly integrated platform modules provide unique benefits such as detailed engagement metrics and flexible options for advertising integration.

The new version will allow publishers and marketers to quickly and easily create full-fledged Facebook applications without any technical know-how. Unlike competitive offerings which simply post an existing web widget to the Facebook platform, Facebook widgets created on the MuseStorm CEP will be native applications, with the ability to take advantage of Facebook’s social networking capabilities to create interactions between users. MuseStorm is the first and only service to offer this capability to its customers.

“We are the only company providing an end-to-end solution for the creation, distribution, measurement and tracking of widgets,” said Ori Soen, co-founder and CEO of MuseStorm. “Our customers are continually amazed by the power of our analytics, and by the opportunity we offer them to take advantage of all the latest widget and application formats and distribution channels available. With our CEP, users can now create Web widgets, Facebook applications and Desktop applications in minutes.”

MuseStorm CEP users can also create rich media widgets that run on the desktop using either MuseStorm’s desktop support offering which allows any web widget to run as a standalone application, or the recently announced Yahoo! Desktop Widget platform.

For more information about MuseStorm and the company’s Content Engagement Platform and Widget Creation Engine, please visit http://www.musestorm.com.

About MuseStorm
MuseStorm has pioneered end-to-end enterprise-grade solutions that empower publishers and marketers to engage its target audiences through syndication of highly interactive rich media content. MuseStorm’s groundbreaking Content Engagement Platform removes the complexity from widget authoring, enabling companies to nimbly and inexpensively develop and control intelligent multimedia widgets with integrated advanced functionality, including user interactivity. Founded in 2005, MuseStorm is privately held and has offices in Sunnyvale, New York and in Israel. For more information about MuseStorm and the MuseStorm Content Engagement Platform, please visit http://www.musestorm.com.