Accountability with detailed reporting on all touchpoints

Many people measure the success or failure of their widget-based campaign based on how many impressions the widget received or how many people downloaded the widget-turned-application to their profile pages on MySpace, Facebook, or to their mobile phones or blogs.  MuseStorm gives you these distribution metrics too, but goes beyond them to give you the analytics you need to know how your audience is interacting with your widget.  All of the information is provided in a dashboard format and is highly actionable.  The kinds of questions MuseStorm customers are able to ask and answer every day using the total analytics provided include:

  • What content is wearing out and what should I do about it?
  • Should I start my video when the video loads -or- allow my audience to turn the video on?
  • Does it makes sense to make a podcast of selective content available?
  • Who are the opinion leaders ... those 20% of people who download the widget and are responsible for 80% of subsequent downloads?
  • How is my widget-based campaign spreading geographically?

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What the Pros Know
You can’t manage what you don’t measure.  With widgets, increasingly the metrics that matter have to do with engagement:  the number of people who downloaded your widget to their profile or blog pages, how long they engaged with the content you provided, and where and when wear-out has happened and content needs to be refreshed.  The best widgets don’t remain static but include frequent changes in content and programming (code) ... sometimes as often as once a 1x per week ... to keep your audience continually engaged with the widget.